Cycling Ireland
Branding, Print & spatial
The branding project for ‘Cycling Ireland’ centred on a brief to create a visual identity - including logotype, a stationery set, posters and proposed website.
Additionally, a pop-up event promoting Cycling Ireland and sub-brand Cyclocross was required.
The project celebrates the emotional experience of cycling.
The design strategy invites viewers to engage with the emotional experience of cycling. That sense of no better feeling than free-wheeling down a hill, the wind blowing in your hair, the world around you, a blur- it's just you, the wind and your bike. The ultimate escape.
Cycling Ireland- beyond traffic- asks -'So why not pedal to freedom?'
