Phonimals
The design challenge was to design a multi-disciplinary game for children.
This game helps children learn how to read, consistent with contemporary research on effective phonic strategies and methods. It optimises phonics as the most beneficial approach for improving reading skills for children of all abilities.
I did further research and saw how visually sterile most games of that nature were particularly for children with specific learning disabilities such as dyslexia. I decided to make something visually attractive and playful. If you like the look of the learning game you're more likely to play it!
Trial feedback with children, parents and literacy teachers was positive.